*By Jacqueline Corba*
The world's top equestrians gathered in New York over the weekend for the inaugural Riders Masters Cup, a team competition featuring five riders representing the United States and five riders from Europe.
"To do it here was a dream come true," said Georgina Bloomberg, a professional equestrian on Team USA. "Anytime you can do a competition in our home city ー it's really amazing for us." Bloomberg, 35, was born in New York and is the younger daughter of former New York Mayor Michael Bloomberg.
The hometown advantage didn't ultimately help the Americans, who lost 8-7. Unlike other events in the three-city, international Longines Masters series, the Rider Cup is a team competition . Bloomberg said the final result was disappointing, but she said the national team format of the competition helps make equestrian more accessible to spectators, and can help grow the sport's appeal.
"You see great access to riders there," said Bloomberg. "You won't see better competition than the masters."
The four-day Longines Masters of New York event took place at the Nassau Coliseum in Long Island, about 30 miles from Manhattan.
For the full interview, [click here](https://cheddar.com/videos/georgina-bloomberg-on-equestrian-as-a-spectator-sport).
These are the headlines you Need 2 Know for Tuesday, February 4, 2020.
Spots showcasing electric vehicles made up the bulk of the automotive ads that played during the three-hour and 45-minute Super Bowl championship between the Kansas City Chiefs and San Francisco 49ers.
YouTube VP Tara Walpert Levy told Cheddar that the Big Game is still a place to capture a national audience.
These are the headlines you Need 2 Know for Monday, February 3, 2020.
What if I told you that you could score a Super Bowl ticket if you gave up one thing? What would it be? A kidney? Sex? Well, some fans said just that, according to a survey from Ticketmaster.
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
With Roku set to possibly lose Fox channel by the end of Friday, Cheddar looks into alternate ways owners can still watch the Super Bowl on Sunday.
This Sunday, the hip hop legend will appear in a Super Bowl ad spot for Cheetos that plays on the snack food’s famous messiness.
Easy Aerial CEO and co-founder Ido Gur talked to Cheddar about giving police a "bird's eye view" of the Hard Rock Stadium parking lot this Sunday when the Kansas City Chiefs and San Francisco 49ers square off.
These are the headlines you Need 2 Know for Friday, January 31, 2020.
Load More