*By Jacqueline Corba*
The world's top equestrians gathered in New York over the weekend for the inaugural Riders Masters Cup, a team competition featuring five riders representing the United States and five riders from Europe.
"To do it here was a dream come true," said Georgina Bloomberg, a professional equestrian on Team USA. "Anytime you can do a competition in our home city ー it's really amazing for us." Bloomberg, 35, was born in New York and is the younger daughter of former New York Mayor Michael Bloomberg.
The hometown advantage didn't ultimately help the Americans, who lost 8-7. Unlike other events in the three-city, international Longines Masters series, the Rider Cup is a team competition . Bloomberg said the final result was disappointing, but she said the national team format of the competition helps make equestrian more accessible to spectators, and can help grow the sport's appeal.
"You see great access to riders there," said Bloomberg. "You won't see better competition than the masters."
The four-day Longines Masters of New York event took place at the Nassau Coliseum in Long Island, about 30 miles from Manhattan.
For the full interview, [click here](https://cheddar.com/videos/georgina-bloomberg-on-equestrian-as-a-spectator-sport).
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
Nick Fullerton, CEO of SportsETFs, has created an ETF that includes companies partnering with pro leagues and teams as an indirect play on the popularity of team sports.
Tennis stars Carolina Wozniacki and Kevin Anderson and USTA Chief Revenue Officer Lew Sherr sat down with Cheddar days before the kick-off of the 2018 U.S. Open. Wozniacki expects some serious competition as Serena Williams is back in the mix after giving birth last September.
Load More