Architectural Digest launched a new millennial-focused vertical named "Clever." Eric Gillin, the publication's Digital General Manager, joins Cheddar to explain what readers can expect from the new site. For example, Clever provides tips on decorating small spaces, painting hacks, and dressing up your fridge. Gillin says young adults are skipping the starter home and going straight for unique properties in urban areas, and Clever is trying to capitalize on that. Gillin also explains how the new page will open up a new pool of advertising opportunities for the magazine.