Getting Your Hands On Limited Edition "Game Of Thrones" Sneakers

December 6, 2017
9mo ago

Exclusivity is the trademark of many fashion companies. Brands like Supreme have become famous for only releasing a small amount of each product they make. In just a few years, luxury sneaker brand KOIO has also made a name for itself through limited drops and pop-up shops.

KOIO Founders Johannes Quodt and Chris Wichert explain where they came up with the idea for launching a luxury shoe line. Neither of the founders had experience in fashion before KOIO. Despite their lack of experience, they've built a brand with celebrity fans like Jake Gyllenhaal.

KOIO is coming out with a number of new limited editions with partners like HBO, and American Ballet Theater's principal dancer James Whitesides. Quodt and Wichert explain what goes into choosing partners and striking a deal.