Dustin Cohn, Head of Marketing for "Marcus" by Goldman Sachs, discusses the investment bank's jump into the personal loan business.

Cohn digs into how the platform was named. Marcus Goldman was the founder of Goldman Sachs and "Marcus" had an approachable, Silicon Valley vibe to it that rings true in today's start-up climate. Each loan has fixed rates with zero fees and each customer can choose his own monthly payment. The loans cater toward helping people pay off credit card debt.

The advertising behind "Marcus" has a sense of humor which Dustin says was intended to add light to an industry that typically does not have one.