Dustin Cohn, Head of Marketing for "Marcus" by Goldman Sachs, discusses the investment bank's jump into the personal loan business.
Cohn digs into how the platform was named. Marcus Goldman was the founder of Goldman Sachs and "Marcus" had an approachable, Silicon Valley vibe to it that rings true in today's start-up climate. Each loan has fixed rates with zero fees and each customer can choose his own monthly payment. The loans cater toward helping people pay off credit card debt.
The advertising behind "Marcus" has a sense of humor which Dustin says was intended to add light to an industry that typically does not have one.
A message left at the scene of an insurance executive’s fatal shooting echoes a phrase commonly used to describe insurer tactics to avoid paying claims.
Ryan Serhant, Founder and CEO of SERHANT, discusses the current Real Estate Market, the launch of S.MPLE by SERHANT, Season 2 of Owning Manhattan and more.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
