Google will no longer sell Glass Enterprise smart glass, according to the company website. The decision marks the end of the most recognizable line of smart glasses, which first launched in 2013 for a whopping $1,500.
"Thank you for over a decade of innovation and partnership," read a message from Google. "As of March 15, 2023, we will no longer sell Glass Enterprise Edition. We will continue supporting Glass Enterprise Edition until September 15, 2023."
While Google pitched augmented reality (AR) glasses as a major innovation in consumer technology, it never gained mainstream popularity. The tech giant was more successful selling it to companies looking to use it for more specialized work purposes.
That pivot came in 2017, and an updated version of Glass Enterprise was released in 2019.
Existing units will continue working through September 15th. Then Google will no longer provide software updates.
What this means for the future of AR is unclear. No specific plans have been announced, but Google said it remains interested in the concept.