Goop and Mortar: Chief Content Officer on Successful Retail Strategy

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Photo Credit: Geoff Pugh/Shutterstock
January 18, 2019
Updated 1mo ago
The retail apocalypse is sparing Gwyneth Paltrow. Goop's retail revenue is up 200%, year over year, with four permanent brick-and-mortar stores around the world. Chief Content Officer Elise Loehnen invites Cheddar to the Goop Lab in Brentwood, California to discuss what's working and what's next.