The delicate balance of work and family is an ongoing challenge for many women in the workforce, but executives at Gweneth Paltrow’s company goop are intent on proving that it’s a challenge worth conquering.

Elise Loehnen, chief content officer of the beauty, wellness and lifestyle brand, joined #chedHER for a special day of 100 percent female anchors and 100 percent female guests.

She said the company is dedicated to helping its employees, many of whom are mothers, maintain a healthy balance.

“I think that’s one of the myths that we have successfully busted, which is that if somehow, someone’s trying to balance kids that they’re less effective at work,” she said. “The saying is, 'If you want to get something done, you give it to a busy mom.'”

“That’s how we roll. We prioritize our time in the office, we are very present and then we go home. We’re with our families, we put our kids to bed, and then sometimes we’re back online. But there’s not this sort of rolling cadence of, like, we just work all the time.”

She made it clear that on the weekends, “there are not emails flying.”

Loehnen is the co-author of eight books and has enjoyed a successful career as an editor at Lucky, Conde Nast Traveler, and now at goop.

She summed up her attitude about work-life balance with some simple advice:

“Work hard, and work smart. You don’t need to work 18 hours a day to do your job.”