When it comes to ordering lunch at the office, there are always so many options. You could run out to a restaurant, order ahead on the phone, or bring from home. With so many options, one start-up thought they would streamline the process. Ritual is a social ordering app that enables networks of co-workers to order in groups in order to streamline the pick-up and drop-off process, and occasionally grab deals.

Robert Kim is the co-founder and COO of Ritual. The app recently launched in the U.S. and is teaming up with restaurants to expand their offerings.

When the order is more social and viral you can get free delivery. Ritual taps into peer-to-peer networks.