Back to the Roots is an all around indoor gardening concept. The company can help you grow tomatoes, mushrooms, basil, anything, from the comfort of a jar or box. Co-founder and CEO Alejandro Velez joins us to explain why he gave up his job offer on Wall Street to become an urban mushroom farmer, and why their cereal product is going to be feeding the 1.1 million students in the NYC public school system.