One result of the coronavirus pandemic is that many of us are spending a lot more time in front of our televisions--which means that streaming services are booming. One of the most anticipated launches this year was HBO MAX, which debuted on May 27 with over 10,000 hours of content. The company partnered with brands like Obe Fitness, Blue Apron and Best Friends Animal Society for a launch event that took place in customers own homes. SVP of Brand Marketing at HBO MAX Jason Mulderig joined Cheddar to discuss the initiative.