The Golden State Warriors a new affiliate company called Golden State Entertainment to create sports-related original content, documentaries, and musical collaborations. David Kelly, chief business officer, joined Cheddar News to discuss “We think it's a great time to step off into this area. I think the better question maybe is why this hasn’t been formed previously?” he said. "There's a lot of synergies between sports, music, and film, and so we think that the timing is right to bring those worlds together into this venture." He noted that projects aren't limited to Warriors-only content, pointing to the documentary "38 at the Garden," about former New York Knicks player Jeremy Lin.
