Health and wellness brand, BEAM, is on a mission to create superior supplement products.
The startup offers whey protein, vegan protein, gut health pro-biotics, and super greens.
BEAM says it ensures the quality of these products by controlling the entire manufacturing and supply chain process, from farm to shaker.  Michael Yewdell, co-founder and CEO of BEAM, joins Cheddar News' Closing Bell to discuss.

Health & Wellness Brand BEAM Aims to Offer Premium Supplements

Health and wellness brand beam is on a mission to create superior supplement products. Startup offering way protein, vegan protein, gut health probiotics and super greens and says it ensures the quality of these products by controlling the entire manufacturing and supply chain process from farm to shaker. Joining me now, is Michael Udell co founder and Ceo of beam, Michael, it's great to have you on the show. I think everyone's looking for a health hack especially as we start the new year. How does your company come in on that front? Well, first and foremost, thank you so much for having me today beam be amazing is extremely unique because the ability to control the whole process allows us to deliver the best experience possible for the end consumer. And starting with our vegan protein, we allow the consumer to have a really good experience with taste when vegan proteins don't usually taste good. Same thing with our super greens product when they're predominantly known not to be so tasty. Um, the entire line tastes great, but because we control the whole process, we don't pay any middlemen. Uh, we get to source the best ingredients possible. And our most exciting and new product has been the gut health probiotics plus digestive enzymes. Uh, it's been really exciting this year. Right. And it's only February seven. So let's talk about how you do source these products, Michael, I'm sure anyone would prefer something tasty over not as you mentioned, but how are you ensuring that you do get the healthiest products for consumers. Great question. So being that we, we own the manufacturer and we control the whole process, We actually have full time happening that source our ingredients and allows us to control and make sure that the ingredients and where we're sourcing them are according to guidelines, safe for the end consumer. And then we are constantly through the entire process checking and making sure that these products that we source that we take that time to source are meeting the label qualities. Um and then the third party test post production as well. What's the price point on these Michael? How do you make it affordable for a consumer? So our product, if we were outsourcing them, if we were making them at another manufacturer would be 20 to $30 more than the retail that we sell them for, being that we have no middleman, we are market price, we are market competitive. You're buying protein from $40 you're buying Koreans from 40 to $50 and it's not breaking the bank and you are getting the top of the line quality holiday. Now, I'm just curious here, in terms of competitors on the market, Michael of course the taste is a hook. But for someone who might not be taking supplements now, why would you tell them that they should consider perhaps adding a supplement to their diet? So uh supplements in their nature in their name or to be added to a diet. And if you have a perfect diet and perfect is extremely subjective. Uh you don't technically need supplements but being that we live in this fast paced world, being that we're trying to get one step ahead supplements allow you to be that one step better. Uh Whether it's energy supplements to help you wake up and get into the gym, vegan protein or way protein to help you meet your protein, need super greens to get your micro nutrients and your prebiotic fiber or your gut health to make sure that you're digesting your food better and getting proper nutrition through your gut health. This is what beam allows you to do. So it gives you that extra step, that extra benefit that gets you to live a healthier, fuller life. Alright, Michael, co founder and Ceo be Michael, Thank you.