Across the U.S., 36 percent of small businesses are owned by women. For Etsy, though, that number hits almost 90 percent.
Etsy’s appeal comes from the ease of setting up shop on the platform, according to Kruti Patel Goyal, Etsy’s General Manager of Seller Services.
“We’ve dramatically reduced the barriers to entry in e-commerce...All you need is creative inspiration,” said Goyal.
Etsy provides all the services that a business needs to stay up and running, explained Goyal.
“That’s payment services, that’s shipping tools. We provide the tools to help you advertise and market your business, even set up your own custom website.”
The platform also enables women the flexibility to run their businesses according to their own schedules and terms.
These benefits combined not only change the entrepreneurial field, but also attract a host of creatives to the platform, giving Etsy an edge over competitors like Amazon, Goyal said.
“The rest of the e-commerce world is becoming more and more commoditized. You’re shopping in this sea of sameness,” said Goyal.
On Etsy, “every item has a story behind it and a person, a seller behind it, and we’re really excited about that.”
For the full interview, [click here](https://cheddar.com/videos/how-etsy-champions-for-female-entrepreneurs).
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
Europeans upset with Elon Musk still aren’t buying his electric cars, adding to a long losing streak for his company.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
Nvidia reported a 56% increase in second-quarter revenue and a 59% rise in net income compared to a year ago.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Netflix CEO Ted Sarandos claims audiences don't want to watch Netflix movies in theaters, but that seems not to be the case recently.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
