<div class="block">We&#39;re shining a spotlight on Ju Rhyu, co-founder and CEO of Hero Cosmetics, who was selected as a finalist at the 2023 CEW Beauty Awards in &#39;launch of the year&#39; category. She joined &#39;Need2Know&#39; to tell us about the Mighty Surface Patch, which is aimed at rejuvenating dry skin and can help with clearing blemishes. </div>

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Hero Cosmetics Tapped as Finalist in 2023 CEW Beauty Awards

You beauty fans out there. It's the last day of vote for the annual CE W Beauty Awards. Cheddar News is a proud partner. As we celebrate the most innovative beauty products on the market today, we're highlighting a finalist in the launch of the year category. J is the co founder and CEO of Hero Cosmetics and a product. The Mighty Surface patch has become a sensation. Take a look. Well, first, I wanna say thank you for inviting us to your soho offices. Yeah, welcome. We're excited to be here. What a beautiful space. Tell us about Hero Cosmetics. So Hero Cosmetics, we're a functional skin solutions brand. And for the first few years, we've been focused on acne. We're best known for our Mighty Patch acne patches. Actually, of course, how did the company get started in the first place? It's actually it comes from a personal place because I'm someone that unfortunately has that occasional breakout, but I have dry and sensitive skin. So a lot of the products that probably all of us grew up using, they didn't really work for me. It was actually really drying and, and harsh on my skin. I was actually living in Seoul, South Korea as an expat. And that's where I used my first hydrolic acne patch. Put it on a zit and was just so amazed at how well it worked. It was gentle but got all the gunk out and I could see it on the patch and that just really inspired me to start what is now money patch and the Hero cosmic brand. I never in a million years expected us to be where we are today. We sell a box of money patches every two seconds. I knew that this was going to be a need. I didn't know that we'd see the kind of success that we've seen. You obviously ventured into other things like eye cream and Retinol. What made you do that? What made you want to expand? So I always felt like this brand had the power to really expand beyond just acne. So the idea was always sort of problem solution. So we were starting with Acne and then people who have Acne, I think 70 to 80% of them also struggle with sort of uh aging or fine lines. So it became a very natural segue for us. So I think that's one thing that's really special about our brand is that we're not just for teenagers or just for Gen Z. We're really a brand for anybody and everybody who has any kind of pimple emergency. Do you have any advice for people who are watching you and just completely inspired by the entrepreneurship, think outside the box try to do things differently because the big key to our success was when we launched in 2017, we actually launched on Amazon, which back then no one did later on, it became a big key success factor for our business. So sometimes if you just do things differently and again, think differently, it can really reward you. Well, congratulations to all your success. Yeah, thank you. And of course, good luck to them at the CE W Awards. And in the coming weeks we'll be highlighting more finalists in the CE W Beauty awards. Make sure you head to ce W dot org and shutter social media to vote for your favorites today. If you vote, you have a chance to win a beauty bag worth 500 bucks.