Home Essentials Brand Parachute Sees Strong 2022 for Brick and Mortar Retail

Ariel Kaye, ​founder and CEO of home goods business Parachute, joined Cheddar to discuss the company's sales success over the holidays as it navigated supply chain issues. She also expects a strong showing in 2022 with the continuation of 2021 trends. "The hybrid work model is going to be here for a long time," Kaye said. The business, which currently has 12 physical locations, plans to expand to 30 brick-and-mortar shops by the end of 2022.