WHERE TO WATCH
How a Baby Bottle Sleeve Is Helping New Moms Re-Enter the Workforce
March 11, 2019
According to Ovia Health, 34% of women who give birth don't re-enter the workforce. Gisela Xie, co-founder of BlueSmart mia, shares how tech is changing the way women do motherhood.
EXCLUSIVE: Sotheby's CEO Says Going Private Will Spur Innovation
Feb 20, 2019
This Tech Lets Moms Unplug And Pump Milk No Matter Where They Go
From pumping at work to accidentally spilling milk, mothers know that feeding their babies is no easy task. Naomi Kelman, president and CEO of breast pump maker Willow, shares how the company's app is making the pumping experience easier.
Nov 27, 2017
How Millennial Moms are Driving New Consumer Trends
Millennial moms are playing an increasingly significant role in driving consumer trends. Today, more than 16 million mothers were born between 1981 and 1997, according to Pew Research Center. The Bump's Julia Wang says 83 percent of new moms are millennials, and this demographic is overwhelmingly driving purchase decisions. Wang says millennial moms are specifically buying products that bring their children into their lifestyles. This demographic is also more likely to go online for recommendations, rather than just to friends. Three game-changing types of products on the market include car seats with sensors, wearable technology, and toys for coding. Moms are starting even earlier now in educating their children about coding, says Wang. Now, educational toys for science, technology, engineering, and math are made for kids as early as pre-kindergarten. Wang says these types of products teach kids critical thinking and movement, which are underlying tools in STEM.
May 10, 2019
How Working Moms Can Show Strength in Numbers
Elizabeth Weikes, executive director and financial advisor for J.P. Morgan Securities, joins ChedHER to discuss the challenges women face when it comes to maternity leave and returning to work as a new mom.