Tom and Darr Aley, Co-Founders of Aidentified, join Cheddar Innovates to discuss how the platform is becoming the next social network for companies to make connections in an increasingly digital world. 

Cheddar Innovates

How 'Aidentified' is Becoming the Social Network for Companies

Welcome back to chatter innovates brought to you by curiosity stream businesses today need to adapt to the increasing digital times that we actually live in, but it's not always easy to make the new connections in this virtual world, that is why our next guests are creating a social network for companies using the latest Ai and machine learning technology to help companies thrive in the digital world. Joining us now is Tom and Dar's Ally Ali, co founders have identified, you wanna start with you here, how does identified actually work? Yes, thank you. It's uh you know, after 25 years of tom and I working together in sales and business development and corporate development, we were we were kind of awestruck by all of the different applications that existed to look for connections in data that we were using and we said, you know, it would be great if we could create a better connective product that would kind of take where linkedin started in 2000 and four and really kind of take us to the next level. You know, if it was if you could combine the connections you had in linkedin with the social connections you had in a product like facebook and you could put that all into a search environment that helped these people find deeper and more meaningful connections. It would be an incredible tool and it's basically a product that tom and I wanted to build for years and years and years and the product that we use every single day tom with that. What are some of the different use cases with this tech and who are you targeting exactly here? Yeah. So, yeah, thanks again. Um, so we we've mapped over 110 billion relationships that are non permission based. So services like linkedin, um, you all, you have to have permission in order to to reach out to the networks and what we found is that the fidelity of that connection is really broken down in Lincoln seems to be the new facebook for business, but but there was no real power behind those relationships. So we um, so a typical use case would be somebody like large private wealth bank or any bank who wants to monitor, let's say high propensity wealth events. So if somebody sells their company, somebody raises capital, somebody files to go public. And then how does a bank like morgan Stanley or jPMorgan connect to those, not just the company but the people and connect primarily through not only their personal relationship, but their company's relationship, also their customers relationships. So, and these are all done in a private cloud. So that's that's one good exam, dark breakdown for us. You know, the challenges that there are in making a connection in this increasingly virtual world. That has been kind of the argument that points to kind of getting more people back into the office or getting more face time, but you guys are looking to kind of bridge that gap and defy that kind of argument here, right? Yeah. You know, when covid happened, you know, everybody kind of shut down, everybody went back to their house environment, there were no events for people to kind of create relationships to continue in foster relationships. So it was kind of, you know, very fortunate for us as we launched this company a year and a half ago, um that allowed us to really say, hey, these relationships still exist, business is still going on, how do we find kind of those relationships through just through the data that's being collected in our product? So it was a real kind of a real godsend for everybody to be able to say, hey, I want to participate, you know, let me continue my job and and establishing all of these great new relationships, tom what potential does a I have for the corporate world in the future. And what do you think we're gonna be seeing more of going forward? Well, you know, we've heard a lot of things like meta and all these new companies that are chasing all of these new opportunities based on new technologies um from an ai perspective, I think companies are going to be able to do things they've never been able to do before with technologies like the old school was a relational databases that just simply can't scale. So our company is a great example of that. We've been able to marry um a generation of, of household data with business profile data, which hasn't been done before because you couldn't do the matching and you couldn't do the scalability. So I would say that you know, ai will impact every every business process going forward in terms of the scalability and the things that you can do from finding new drugs to cure cancer to doing things like this in a workflow technology. Yeah. Well that's certainly signaling the importance of kind of investing um in ai dart, you've built several companies in this space invested I believe in in nearly two dozen. What drives your passion for innovation in this industry? Yeah, great, great question. You know, tom and I have been fortunate enough to work together in a bunch of companies and invest in a bunch of others. We were inspired very early. I was fortunate enough to work with Elon musk at his first company called Zip two and then was was lucky to go up to amazon and work with Jeff Bezos and corporate development and just being inspired by those kind of generational leaders kind of, you know, really helped tom and I be inspired about where this can go and to really participate in what's happening in technology in our lifetimes and how we could affect that growth. Tom I've only got about 30 seconds but I want to know kind of what are your next steps, what are the plans for growing, identified. Yeah, well as stars. Former boss, Jeff Bezos would say it's always, it's always day one Um, it's only day one. So we we expect to continue to hit. A lot of our markets are are applications are and and data enrichment are very scalable and our biggest challenges were small and we want everybody to know about us. So we thank you for being on the program and helping to spread the word. Of course, the space is one that continues to kind of emerge and has strong kind of growth moving forward. So glad to have you on. Thank you so much. Tom and Dar Ali, co founders have identified.