Amazon Handmade launched a new gift shop this week. The new feature sells items for celebratory events like holidays and weddings. Katie Harnetiaux, Head of Marketing at Amazon Handmade, says this site brings the best part of the e-commerce giant to artisans. "If you create it, we can list it," says Harnetiaux. Amazon Handmade launched in 2015. Two years later it has expanded to feature 10 categories of products ranging from jewelry to home decor. The unit is a direct competitor to companies such as Etsy. Stock of the handmade goods retailer plunged when the service first debuted two years ago.