Becoming the first American man to win an Olympic medal in luge has opened up a world of possibilities for Chris Mazdzer.
“There are some endorsement deals coming my way,” the silver medalist told Cheddar. “This has completely changed my life. It hasn’t changed who I am, but it changes what I can do.”
Mazdzer points out that Olympic athletes can work long and hard without ever seeing much financial rewards. He, for example, had been training for 21 years, juggling practice with bartending and working weddings just to make ends meet.
He says, “Some athletes work two, three jobs, just to keep doing what they love doing.”
To raise awareness, Mazdzer donated $5,000 -- about a third of his winnings -- to athlete-mentoring organization Classroom Champions. He’s also raised over $35,000 more in matched contributions.
He’s also planning for a future after sports.
“I want to go into financial planning, but I also want to go into...life fulfillment planning,” he said. “If you can manage how you view money and if you can manage how you feel about what you’re trying to do with your life…then you have the chance to be completely at one with yourself.”
For the full interview, [click here](https://cheddar.com/videos/olympic-luger-chris-mazdzer-makes-history).
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy Duquette.
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
