How Babbel's Banking on Breaking Through the U.S. Market
Markus Witte, CEO of Babbel, joined Cheddar to discuss the growing popularity of learning languages through technology. He said that the desire to learn a new language has increased dramatically over the past decade and points out that people can now get their classes on-the-go.
But what makes Babbel different from similar offerings to those of Rosetta Stone or DuoLingo? Witte argued that his company provides courses tailored to users' native languages. The platform's audio examples and dialogues are recorded by real native speakers, instead of automated computers, empowering users to speak correctly and confidently from day one.
In that same vein, Babbel focuses on teaching its users conversational language, encouraging fluency sooner. Witte noted, unsurprisingly, that members are most eager to learn Spanish and English.
It might feel like the artificial intelligence train has left the station, but there are still opportunities to get in before the boom gets even bigger.
Nevada’s Supreme Court upheld the state’s ban on ghost guns Thursday, overturning a lower court’s ruling that had sided with a gun manufacturer’s argument the 2021 law regulating firearm parts with no serial numbers was unconstitutionally vague.
