Barstool Sports was founded in 2003 as a New England centered print magazine offering fantasy sports projections and gambling advice. Over the last 16 years the sports blog has expanded into all things pop culture and now reaches over 66 million monthly unique users. They've also become a podcast powerhouse. Barstool is home to 'Pardon My Take,' the number 1 most downloaded sports podcast in the world. Erika Nardini, CEO at Barstool, joined Cheddar to discuss the secret to Barstool's success.