How Beauty Giant COTY Adapted as the Pandemic Accelerated E-Commerce

Jean-Denis Mariani, the chief digital officer at COTY, the parent company for major brands like Bottega Veneta, Burberry, and Kylie Skin, joined Cheddar to talk about the impact of the pandemic on the beauty industry and the rapid shift to e-commerce sales. "There is no digital strategy anymore, only strategy in a digital world," he said. Mariani also talked about personalized makeup selection for consumers as the beauty sector begins to incorporate technology like artificial intelligence.