Black Friday and Cyber Monday are two of the biggest shopping holidays in the United States. Brand Innovators Chief Marketing Officer Ted Rubin explains how this shopping holiday is evolving.
Rubin says his biggest takeaway from Black Friday is that "simplicity is the key." Retailers and consumers are expanding this holiday into more than just a day. It is imperative retailers make consumers' lives easy, says Rubin.
Another retailer in the spotlight is Dick's Sporting Goods. In November, shares jumped more than 20 percent. Third Quarter revenue was up more than 7 percent, but the growth was driven by store expansion rather than growth in sales at existing locations. The company's new ad campaign touts its growing store footprint this holiday season. Rubin says its important to understand the need to change business models and move beyond the brick-and-mortar experience by offering perks such as free shipping.
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A rare magnum of Dom Pérignon Vintage 1961 champagne that was specially produced for the 1981 wedding of Prince Charles and Lady Diana has failed to sell during an auction. Danish auction house Bruun Rasmussen handled the bidding Thursday. The auction's house website lists the bottle as not sold. It was expected to fetch up to around $93,000. It is one of 12 bottles made to celebrate the royal wedding. Little was revealed about the seller. The auction house says the bids did not receive the desired minimum price.
