How Brands Leverage the Salesforce Marketing Cloud
Cloud computing giant Salesforce recently partnered with Google Analytics so clients can better integrate sales and marketing data. Jon Suarez-Davis, Chief Strategy Officer at Salesforce Marketing Cloud, says the partnership will strengthen the company’s value proposition with clients.
“The consumer demands a relevant brand experience,” he said. “You need to do that beyond just marketing. You need to be able to engage with them in service and in social.”
Suarez-Davis says that the company’s marketing, services, commerce, and sales integration is what differentiates the services from its competitors.
Cloud computing has become a major area of focus among tech companies from Amazon to Microsoft to Google. The industry is growing rapidly. Software company Gartner projects the worldwide public cloud service market revenue will grow 18.5 percent this year to $260.2 billion, up from $219.6 billion in 2016.
Salesforce itself, which counts among its clients Adidas, 21st Century Fox, and Hotels.com, has grown revenues to an annualized rate of $10 billion.
The company’s tie-up with Google is one of the many instances of cloud companies trying to expand their technologies. Adobe recently named venture capitalist Scott Belsky, a member of Cheddar’s board of directors, as its new Chief Product Officer of its Creative Cloud unit. The executive says that his goal is to implement new technology, such as augmented reality, to its product offerings.
For full interview [click here] (https://cheddar.com/videos/inside-the-growth-of-salesforce-marketing-cloud).
An internet outage on Monday morning highlights the reliance on Amazon's cloud services. This incident reveals vulnerabilities in the concentrated system. Cloud computing allows companies to rent Amazon's infrastructure instead of building their own. Amazon leads the market, followed by Google and Microsoft. The outage originated in Northern Virginia, the biggest and oldest cloud hub in the U.S. This region handles significantly more data than other hubs. Despite the idea of spreading workloads, many rely on this single hub. The demand for computing power, especially for AI, is driving a construction boom for data centers.
Ashley Fieglein Johnson, CFO & President at Planet, joins us to share the story behind the Owl launch—and how strategy, tech, and vision are fueling liftoff.
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
Ten philanthropic foundations are committing $500 million across the next five years to place human interests at the forefront of artificial intelligence's rapid integration into daily life.
