Cloud computing giant Salesforce recently partnered with Google Analytics so clients can better integrate sales and marketing data. Jon Suarez-Davis, Chief Strategy Officer at Salesforce Marketing Cloud, says the partnership will strengthen the company’s value proposition with clients.
“The consumer demands a relevant brand experience,” he said. “You need to do that beyond just marketing. You need to be able to engage with them in service and in social.”
Suarez-Davis says that the company’s marketing, services, commerce, and sales integration is what differentiates the services from its competitors.
Cloud computing has become a major area of focus among tech companies from Amazon to Microsoft to Google. The industry is growing rapidly. Software company Gartner projects the worldwide public cloud service market revenue will grow 18.5 percent this year to $260.2 billion, up from $219.6 billion in 2016.
Salesforce itself, which counts among its clients Adidas, 21st Century Fox, and Hotels.com, has grown revenues to an annualized rate of $10 billion.
The company’s tie-up with Google is one of the many instances of cloud companies trying to expand their technologies. Adobe recently named venture capitalist Scott Belsky, a member of Cheddar’s board of directors, as its new Chief Product Officer of its Creative Cloud unit. The executive says that his goal is to implement new technology, such as augmented reality, to its product offerings.
For full interview [click here] (https://cheddar.com/videos/inside-the-growth-of-salesforce-marketing-cloud).
The Trump administration has issued its first warnings to online services that offer unofficial versions of popular drugs like the blockbuster obesity treatment Wegovy.
Parents of teenagers who died by suicide after interacting with AI chatbots are set to testify before Congress.
Albania's Prime Minister Edi Rama says his new Cabinet will include an artificial intelligence “minister” in charge of fighting corruption. The AI, named Diella, will oversee public funding projects and combat corruption in public tenders. Diella was launched earlier this year as a virtual assistant on the government's public service platform. Corruption has been a persistent issue in Albania since 1990. Rama's Socialist Party won a fourth consecutive term in May. It aims to deliver EU membership for Albania in five years, but the opposition Democratic Party remains skeptical.
The Federal Trade Commission has launched an inquiry into several social media and artificial intelligence companies about the potential harms to children and teenagers who use their AI chatbots as companions.
Swedish buy now, pay later company Klarna is making its highly anticipated public debut on the New York Stock Exchange Wednesday, the latest in a run of high-profile initial public offerings this year. The offering priced at $40 Tuesday, above the forecasted range of $35 to $37 a share, valuing the company at more than $15 billion. The valuation easily makes Klarna one of the biggest IPOs so far in 2025, which has been one of the busier years for companies going public. Other popular IPOs so far this year include the design software company Figma and Circle Internet Group, which issues the USDC stablecoin..
Oracle co-founder Larry Ellison wrested the title of the world’s richest man from longtime holder Elon Musk early Wednesday as stock in his software giant rocketed more than a third in a stunning few minutes of trading. That is according to wealth tracker Bloomberg. A college dropout, the 81-year-old Ellison is now worth $393 billion, Bloomberg says, several billion more than Musk, who had been the world’s richest for four years. The switch in the ranking came after a blockbuster earnings report from Oracle. Forbes still has Musk as the richest, however, valuing his private businesses much higher.
