Coca-Cola is creating more than new bottles with its recycled packaging.
“A lot of the Coca-Cola T-shirts you see in our stores are made out of 11 Coke bottles,” said Bea Perez, the company’s Chief Sustainability and Communications Officer. “We’re trying to do that in every aspect of our business, because we know that that’s going to help drive scale -- it’ll bring down costs -- because we want to ensure that the cost becomes more affordable to create the recycling systems.”
The company is partnering with governments and NGOs to globally collect and recycle all of its packaging by 2030. The Ellen MacArthur Foundation’s New Plastics Economy Initiative, the Ocean Conservancy/Trash Free Seas Alliance, and the World Wildlife Fund are already all on board.
“We can’t do it alone,” Perez said. “Where there’s infrastructure and it’s strong in place, we will be able to partner much faster, in the emerging and developing countries there will be a little more work to do.”
This initiative is a part of Coca-Cola’s World Without Waste program, its effort to become more eco-conscious, which has already surpassed its ambitious goals of replenishing 100 percent of the water it used in its beverages.
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