Michael Hermalyn, Head of Partnerships at audio streaming platform TuneIn, explains why brands are investing more and more into audio advertising. Consumers love the human interaction of podcasts and that's why ad dollars are being spent in that medium. He also talks about the popularity of streaming sports shows with an emphasis on the NFL. TuneIn was founded in 2002, and Hermalyn talks about the shift over the past 5 years to take marketing and sales to the next level.