Digital marketing mogul Gary Vaynerchuk alongside fellow marketing veterans, Nate Scherotter and Jon Troutman, have created Empathy Wines. The direct-to-consumer winery, which first launched on social media, is on a mission to offer consumers exceptional wines at lower prices. Co-founders Scherotter and Troutman joined Cheddar to discuss how Empathy Wines is disrupting the wine industry.