How Direct-to-Consumer 'Empathy Wines' is Disrupting the Industry

Digital marketing mogul Gary Vaynerchuk alongside fellow marketing veterans, Nate Scherotter and Jon Troutman, have created Empathy Wines. The direct-to-consumer winery, which first launched on social media, is on a mission to offer consumers exceptional wines at lower prices. Co-founders Scherotter and Troutman joined Cheddar to discuss how Empathy Wines is disrupting the wine industry.
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