Duracell's "PowerForward" initiative is working to help relief efforts in Puerto Rico after it was devastated by Hurricane Maria. Alfonso Arteaga, Senior Brand Manager at the company, explains how Duracell is providing internet access to those in need. Arteaga was living in Puerto Rico with his family when the hurricane hit the island in September. Many areas in Puerto Rico remain without power three months after Hurricane Maria devastated the island. The U.S. Army Corps of Engineers said it could take until May to complete restoration of Puerto Rico's power grid. In less than one month after the hurricane hit the island, Duracell airlifted two trucks with 100 tons of battery for those in need. Since this initiative began, Duracell has distributed more than $1 million worth of batteries, making this the program's largest deployment since PowerForward began in 2011. "It makes us realize we are not forgotten," said Arteaga who has since relocated from Puerto Rico to Connecticut.

Share:
More In Business
Hung Up for Good: FCC Bans AI-Generated Robocall Voices
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
Disney’s Entertainment Takeover
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Coke Announces New Raspberry-Flavored Coca-Cola Spiced
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Load More