Professional FIFA player Mike LaBelle says a lot goes into preparing for an esports tournament.
“For this next month, I’ll be playing every single day, where I’m creating content on Twitch, which you can find YouTube,” he told Cheddar in an interview. “The week before, I’ll look to play a lot more offline, because it is an offline event.”
And there’s a physical aspect to his training as well.
“At least for me mentally...if I got good rest, I feel like I’m going to be on top of my game,” he said. “I try not to eat poorly before an event. I wouldn’t recommend fast food.”
LaBelle recently signed on to New York Red Bulls as its first official esports athlete and will represent the club at the EA Sports FIFA 18 gaming league, competing in April’s eMLS Cup and in FIFA tournaments around the world.
LaBelle boasts more than 285,000 followers on YouTube and over 70,000 on Twitch, where he offers FIFA tutorials.
He says there are nuances to the sport that may escape casual gamers and fans.
“I think people who aren’t necessarily involved in gaming don’t understand that there’s a big difference between playing in-person versus playing online. So it’s important to get that kind of practice and repetition and see if there’s anything different so you make good habits.”
For the full interview, [click here](https://cheddar.com/videos/mls-kicks-it-with-esports).
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
