Technology has made collaborating with teams easier than ever. Platforms such as Slack and Google Hangouts connect thousands of offices. When John Traver was working in video post-production, he and his then-boss saw a space for a similar product in video production. A few years later, they founded, which is a collaboration platform for video professionals. Traver,'s CTO, explains how they built their platform from the ground up, and the challenges they faced along the way. Traver says that the company had product-market fit right out of the gate, which made it easier to raise capital early on. Traver also shares his best advice for new business owners. He says they need to be especially careful when choosing the people on the team they are putting together.