For this week's Keep Reinventing segment brought to you by HP, we look at how the company is inspiring the next generation of female leaders in technology. Cheddar's Kristen Scholer speaks with Emily Ketchen, Regional Head of Marketing of the Americas at HP.

"I spend a lot of time mentoring and cultivating a real culture where people feel they can advance," says Ketchen. 28 percent of executives at HP are women.

"Great brands are really rooted in purpose," says Ketchen. "They push the agenda for diversity, and they allow for greater innovation."