HP is reinventing PC design, with developments in immersive computing. Cheddar's Alyssa Julya Smith speaks with HP President of Personal Systems Ron Coughlin at the 2018 CES in Las Vegas, NV.

"We are really changing the PC experience," explains Coughlin. "We are really taking design leadership and increasing appeal." HP recently launched HP Spectre x360 15.6 inch which boasts features such as design, flexibility, and security.

HP unveiled its Z 3D scanner at CES. This is just one example of ways HP is developing technology immersive computing, and virtual reality.