For this week's Keep Reinventing Segment Brought to you by HP, we take a look at how HP is shifting to digitization to drive better sales efficiencies. Jos Brenkel, Global Head of Sales Strategy and Operations at HP, explains how the company is reinventing the sales experience through technology.

"It's all about driving experiences to your customer," explains Brenkel. "It's every interface that the customer has with the company."

Brenkel says every company in the industry is transforming their businesses into this digital journey. Brenkel explains how HP is offering a robust, seamless sales ecosystem of mobile and omni-channel based tools that put its sales reps in the best position to win.