How Hype is Used to Elicit Strong, Emotional Reactions Among Large Groups

If you have ever wondered how world leaders, top politicians and propagandists seem to generate such intense emotional reactions from people to achieve specific outcomes, you are certainly not alone. Author Michael Schein explores the idea of 'hype' in his latest book, "The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers." Michael joined Wake Up With Cheddar to discuss.
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