For this week's Keep Reinventing segment brought to you by HP we are taking a look at a new product that upgrades the way people capture selfies. Hypno's Eye is a handheld, selfie ball which can be tossed into a crowd. Hypno Co-Founder Champ Bennett explains how this product is reinventing the selfie game.

"It takes the selfie out of selfie," says Bennett. "We realized it would be much more interesting to just take the camera to the party and the people itself."

Brands that utilize this product for events and experiences include Nike, Michael Kors, Samsung, and the artist Diplo. More than two million faces have been captured at over 3,500 events using Hypno's camera platform to date.