How JAJA Tequila Stays Relevant in the Saturated Spirits Space

JAJA is on a mission to raise your spirits! The tequila brand is Instagram-friendly and committed to sustainability. JAJA is on the shelf of over 2,000 restaurants, bars, and lounges across the United States. Co-founders Maurice Tebele and Martin Hoffstein join Cheddar to talk about appealing to their millennial clientele and their approach on social media.
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