Social Media Influencer Jake Paul wants to become the first social media billionaire.

The Ohio-born actor and influencer moved to LA, and at 17 started pursuing a social media career. In three years, he has amassed over 20 million followers on social media, earned multiple awards for his digital influence, and starred in Disney Channel’s Bizaardvark series.

Someone with a considerable amount of followers can wield influence, stumble into fame, or get sponsored by a major company. But just Instagram alone is a billion-dollar marketing industry, according to influencer marketing company, MediaKix. Paul says that many people still don’t understand how powerful digital media platforms are.

“For me, I think there’s a huge play in the social media space, and people don’t realize how big it is right now, and how much bigger it is becoming,” he said. “I think I have the perfect opportunity to be able to capitalize.”

Paul says that Dr. Dre and Ashton Kutcher have inspired him to savvily monetize his talents. Among his businesses is Team 10, an incubator that for aspiring social media magnates. He also sells merchandise to his fans, and has just put out a Christmas EP, “Litmas.”. He pushes his billionaire plans by constantly perfecting his content strategies. Paul says that “non-stop” is how he’d described his typical days, since he’s always working.

“One minute I’ll be doing like a prank on someone for my videos, but then the next minute, I’m like in a serious business meeting, talking huge numbers,” Paul said. “Everyone is always working and head down, and accomplishing their goals.”