Philadelphia finally won its first Super Bowl, but it feels like Kardashian fans have been waiting even longer for Kylie Jenner to reveal her pregnancy. Zimbio's Areeba Abid joins Cheddar to discuss the reality star's big announcement. She reveals how she thinks the famous family was able to keep the news a secret for so long.

Jenner announced the news in an eleven-minute YouTube video called "To Our Child." The senior associate editor discusses the roll-out strategy and whether it breaks the mold for major celebrity reveals. She thinks its safe to assume more content from Jenner's social media sabbatical is sure to hit news feeds in the coming weeks and months.

Jenner has reportedly had her eye set on pivoting towards mommy-blogging after giving birth. Abid shares what she thinks the next months hold in store for the entrepreneur and model. She does not think the star is going to retreat further from the spotlight now that she's had her baby.