Beboe launched early last year and is described as the “Hermes of marijuana." Co-founder Clement Kwan sits down with Alyssa Julya Smith in Los Angeles to talk about how the brand is changing the stereotypes associated with cannabis.

Kwan discusses the importance of packaging when making a luxury brand like Beboe. He says the marketing of the products opens up a whole new demographic to cannabis products. The co-founder also discusses the new demand in sales since cannabis has been legalized in California and what the brand is doing to keep up with those demands.

He also reveals Beboe is looking for new ways to sell its products, including potential for brick and mortar stores, but says the company is happy with the direct-to-consumer model and will continue to expand its product offerings.