Social media platform MassRoots is growing a social community around Cannabis. The company's CEO Isaac Dietrich explains how it is leveraging technology to address this growing market of consumers.

The app enables users to rate and review strains of marijuana, and find them at local dispensaries explains Dietrich. He says the app has both Instagram and Facebook-like features, but specializes in the specific community around recreational marijuana. To date MassRoots have more than one million registered users on its app.

"We are developing products and features specifically for Cannabis consumers that larger social networks like Facebook or Twitter wouldn't spend time and resources on to develop for such a small portion of their user base," said Dietrich. He says he hopes the app helps consumers to make educated cannabis purchasing decisions through community-driven reviews.