November 27, 2017
Millennial moms are playing an increasingly significant role in driving consumer trends. Today, more than 16 million mothers were born between 1981 and 1997, according to Pew Research Center. The Bump's Julia Wang says 83 percent of new moms are millennials, and this demographic is overwhelmingly driving purchase decisions. Wang says millennial moms are specifically buying products that bring their children into their lifestyles. This demographic is also more likely to go online for recommendations, rather than just to friends. Three game-changing types of products on the market include car seats with sensors, wearable technology, and toys for coding. Moms are starting even earlier now in educating their children about coding, says Wang. Now, educational toys for science, technology, engineering, and math are made for kids as early as pre-kindergarten. Wang says these types of products teach kids critical thinking and movement, which are underlying tools in STEM.