How Mitu Tells Stories to Reach Latino Millennials
Jon Steinberg sits down with Herb Scannell, CEO of Mitu, at the WPP STREAM conference in Ojai, California. Mitu is a Latin-focused, English-first entertainment site. Scannell explains that since many Latinos were actually born in the U.S. they want their online content to be in English but capture their culture at the same time. He wants Mitu to be to Latinos what Def Jam was for the African American community.
He says that Hollywood doesn't tell the stories of Latinos. He cites that in the past 40 years there have maybe been three major shows focused around Latinos, with "I Love Lucy" being the most popular. He's trying to change the narrative and get Latin-focused stories out on the internet.
Mitu creates revenue from branded entertainment, licensing deals, and events. It's mainly focused on the telecom, retail, fast food, and media industries. Its goal is to give Americans an authentic take on the Latino culture.
Susan Bourgeois, Louisiana Economic Development Secretary, talks preparations for Super Bowl LIX, plus Meta’s $10B data center coming soon to North Louisiana.
Triller CEO, Sean Kim, joins Cheddar to discuss how content creators are looking for alternatives in the U.S. as TikTok's future hangs in the balance. Watch!
Uncle Nearest CEO Fawn Weaver joins Cheddar to talk alcohol warning labels, the future of the alcohol business and why she thinks DEI has a PR problem. Watch!
Shark Tank's Daniel Lubetzky, Founder of KIND Snacks, breaks down the FDA's new definition of healthy, plus, his thoughts on building a stronger democracy.
