At Neiman Marcus, the official kickoff to holiday shopping season is marked by the release of its annual Christmas Book. The 300-page book is mailed to 750,000 consumers across the globe, and features gifts ranging from $9 to $1.6 million. Mimi Crume Sterling, VP of Corporate Communication at Neiman Marcus, says this book offers a way for the retailer to engage with its customers at a deeper level. For the first time ever, the cover art features 1,500 pictures submitted by Neiman Marcus customers. Sterling says Neiman Marcus is looking at its digital platforms as the door to its store. Every gift featured in the 91st edition of the Christmas Book can be purchased through Neiman Marcus web and mobile platforms.