From Apple's Animojis to Bitmoji, the emoji world is beginning to merge technology with self-expression. Mirror A.I.'s Serge Faguet joins Cheddar to discuss his company's keyboard, which uses facial recognition to make custom emoji. He explains the research and development that went into creating the app's software.

The co-founder and CEO also gives his take on the emoji industry's landscape. He says his company has a leg up on Bitmoji, thanks to its facial-recognition software and the ability to make likenesses of friends, in addition to oneself. He says this makes the app inherently more social, which gives it an advantage over competitors.

Finally, we discuss what the future of emoji may hold in store. Faguet says his company is exploring entering the VR and personalized advertising spaces. We also discuss how celebrities are using custom emoji keyboards to market their brands.