How Playboy is Rebranding to be More 'Woke' and Shedding the Hefner Shadow

August 5, 2019
Playboy magazine, founded as a beacon for 'sexual liberation' while acting as an eyesore for feminists, is undergoing a rebrand to become more inclusive. New York Times reporter Jessica Bennett spent a week at Playboy headquarters in L.A. to talk to its new millennial staff and then sat down with Cheddar to talk about the changes at the magazine.
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