The Company Bringing Advertising to the Cord-Cutting Generation
It's a new age for advertising. Premion president Jim Wilson joined us at the New York Stock Exchange to discuss how the unit of station-owner TEGNA is capitalizing on the shift to OTT.
Premion says it offers advertisers better control of their ads than traditional tech. "We can literally hand over to our advertisers and let them know exactly where their ads ran," says Wilson, adding that his company is incredibly transparent. The focus for Premion, he says, is brand safety, a big issue nowadays for advertisers.
Wilson also views social media platforms such as Facebook and Twitter as contributing to the fragmentation of the OTT market. Premion incorporates these new competitors into its strategy, as the OTT advertising company continues to scale.
Finally, one of the areas Wilson says Premion is building out is its data management platforms. This is a product Wilson views as comparable to the ones created by Facebook, Google, and other large ad platforms. The company continues to focus on targeting as it builds out its audiences.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
