The Company Bringing Advertising to the Cord-Cutting Generation
It's a new age for advertising. Premion president Jim Wilson joined us at the New York Stock Exchange to discuss how the unit of station-owner TEGNA is capitalizing on the shift to OTT.
Premion says it offers advertisers better control of their ads than traditional tech. "We can literally hand over to our advertisers and let them know exactly where their ads ran," says Wilson, adding that his company is incredibly transparent. The focus for Premion, he says, is brand safety, a big issue nowadays for advertisers.
Wilson also views social media platforms such as Facebook and Twitter as contributing to the fragmentation of the OTT market. Premion incorporates these new competitors into its strategy, as the OTT advertising company continues to scale.
Finally, one of the areas Wilson says Premion is building out is its data management platforms. This is a product Wilson views as comparable to the ones created by Facebook, Google, and other large ad platforms. The company continues to focus on targeting as it builds out its audiences.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
