Why Developing Markets Are Key for Trello

Project management tools aren’t just for the office anymore. Trello CEO Michael Pryor told Cheddar that people are even using his product to plan vacations and weddings. “If you’re a tool that people can use in all these different roles in their lives, then you’re going to be a lot stickier,” he said. Pryor said he sees that kind of usage in places such as Brazil. He says it’s the multipurpose quality of the product that allows the company to get into both emerging and developed markets. Trello, which was acquired by Australian software company Atlassian for $425 million in January, boasts over 19 million users. Pryor wants to expand globally and says that in 2018, he’ll focus on Japan. For full interview [click here](https://cheddar.com/videos/trello-launches-in-japan).

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